Tags

brands

133 enterprises honoured with National Quality Awards 2021-2023

133 enterprises honoured with National Quality Awards 2021-2023

The ceremony for the National Quality Awards and the Global Performance Excellence Awards for 2021-2023 will take place on December 18 at the Military Theatre in Hà Nội.
Việt Nams national brands to be honoured in early November

Việt Nam's national brands to be honoured in early November

Việt Nam ''snational brands in 2024 will be honoured at a ceremony slated for November 4 in Hà Nội, which features 359 exemplary products and businesses that represent Việt Nam’s national brands.
Foreign e-commerce platforms expand market in Việt Nam

Foreign e-commerce platforms expand market in Việt Nam

The presence of large e-commerce platforms from China with Vietnamese interfaces, shows the market expansion strategy of these companies.
100 most valuable Vietnamese brands on the limelight

100 most valuable Vietnamese brands on the limelight

This year’s Brand Finance Vietnam 100 Report was also released to provide a comprehensive picture of the valuations.
Bubble tea brands compete to increase market share

Bubble tea brands compete to increase market share

For more than 10 years, bubble tea has been a popular drink among young people. With the participation of many famous international brands such as Gong Cha and KOI Thé and the launch of a series of domestic brands, the local bubble tea market has entered...
Coca-Cola and OREO brands launch limited-edition drink and cookie

Coca-Cola and OREO brands launch limited-edition drink and cookie

Coca-Cola and OREO brands said they will team up to two exclusive and limited-edition products: an OREO Coca-Cola sandwich cookie and Coca-Cola OREO zero sugar limited edition. 
Masan builds multinational workforce to drive its ‘Go Global strategy

Masan builds multinational workforce to drive its ‘Go Global’ strategy

With its diverse range of business activities and products consumed worldwide, Masan Group boasts a substantial workforce of nearly 40,000 employees, spanning multiple countries including Việt Nam, the US, Australia and India.
Building Vietnamese brands to reach the world - an urgent task: experts

Building Vietnamese brands to reach the world - an urgent task: experts

Developing worldwide Vietnamese brands is a desire as well as a difficult problem facing experts, government leaders and businessmen.
15 VN banks listed in Brand Finance Banking 500 2024 ranking

15 VN banks listed in Brand Finance Banking 500 2024 ranking

In the recently released ranking, Vietcombank is the Vietnamese bank with the highest brand value in 2024. Globally, Vietcombank ranks 133rd, up 4 positions compared to 2023.
Customers prefer food and grocery brands with integrated online-to-offline experience: report

Customers prefer food and grocery brands with integrated online-to-offline experience: report

Most Southeast Asians prefer food and grocery brands with an integrated online-to-offline experience, with digital platforms now a vital part of the consumer journey.
Over 20 firms recognised as Vietnam Rubber brands

Over 20 firms recognised as “Vietnam Rubber” brands

The Association of Natural Rubber Producing Countries (ANRPC) has predicted that the global production of natural rubber in 2023 would likely reach 14.927 million tonnes, up 2.3 per cent year-on-year.
Going green crucial for growing agricultural exports

Going green crucial for growing agricultural exports

While Việt Nam has admittedly gained momentum in agricultural exports in recent years, which rose to a record US$53.22 billion in 2022, many of its food processing companies have reportedly lost out to competitors due to their slow implementation of...
Digital transformation and data investment: the future trend

Digital transformation and data investment: the future trend

Three out of top ten Vietnamese domestic brands have demonstrated commendable business performance in 2022, closely linked to their extensive digital transformation activities, according to the Vietnam Customers Experience Excellence (CEE) report by KPMG for the year 2022.
Việt Nam plays important role in supply chains of major global sporting goods brands

Việt Nam plays important role in supply chains of major global sporting goods brands

Sporting goods giants Adidas and Nike have chosen Việt Nam as a main production base for their global supply chains. The 2020 report of Adidas said 98 per cent of its production is located in Asia, with Việt Nam making up 40...
Luxury brands looking to expand market to Viet Nam

Luxury brands looking to expand market to Viet Nam

The two emerging markets Viet Nam and Thailand, especially Viet Nam, are very much in focus by brands because of growing economies and expanding high-net-worth (HNW) populations as well as the attitude and shopping habits of the young middle class...